Mellow: Wine Bar

BRAND IDENTITY / SCHOOL

Mellow, a casual wine bar and community space has a wordmark embodies the eclectic and the vibrant emphasizing that Mellow is a more casual version of your classic wine bar. The juxtaposition of a cozy calm name and a loud and energetic identity emphasizes it’s vibrant, easy atmosphere, and the broad system of collateral allows Mellow to become it’s own little world.

Art Direction, Logo Design, Menu Design, Printing + Production, Photography, Brand Guide

PROCESS IMAGES BELOW︎︎︎